Founder & CEO · Tripshepherd
Daud Grewal
Building the AI layer for guided travel — after 18 years operating tours on the ground. Founder & CEO of Tripshepherd, founder of See Sight Tours, based in Niagara Falls, Ontario.
Available for keynotes · media · advisory
Operating track record built at See Sight Tours — the small-group tour company Daud founded in Niagara Falls in 2006 — and continued today at Tripshepherd.
About
Daud Grewal is a Canadian entrepreneur with over 18 years in travel operations. In 2006, while working as an IMAX theater usher in Niagara Falls, he founded See Sight Tours with his mother's minivan and an 18-point plan — and built it into a multimillion-dollar, TripAdvisor-recognized small-group tour company operating across North America.
In 2025 he launched Tripshepherd, an AI-driven travel platform that connects travelers with locally curated experiences through short-form video, designed to fight overtourism by keeping economic benefits with local guides and creators. He is also co-founder and president of Hidden Humanity, and holds a BA (Hons) in Political Science from Brock University.
Journey
- 2006 Founded See Sight Tours in Niagara Falls with his mother's minivan and an 18-point plan
- 2012 BA (Hons) Political Science, Brock University
- 2006–2024 Grew See Sight Tours into a multimillion-dollar, TripAdvisor-recognized small-group tour company across North America
- Hidden Humanity Co-founder & President (humanitarian nonprofit)
- 2025 Launched Tripshepherd, an AI-driven travel experience platform (May 1, 2025)
Tripshepherd
Tripshepherd is an AI-driven travel platform that connects travelers with authentic, locally curated experiences through short-form video. Local guides and creators earn when travelers book through their content — a model built to counter overtourism by directing economic benefits to local communities.
Launched in Niagara Falls in May 2025, it is expanding to Toronto, New York, Los Angeles, Vancouver, Miami, Bali, Bangkok, and Ho Chi Minh City.
Visit TripshepherdFrequently asked
Who is Daud Grewal?
Daud Grewal is a Canadian entrepreneur and the founder and CEO of Tripshepherd, an AI-driven travel platform. He founded See Sight Tours in 2006 and is co-founder and president of Hidden Humanity.
What is Tripshepherd?
Tripshepherd is an AI-driven travel platform, founded by Daud Grewal and launched in May 2025, that connects travelers with locally curated experiences through short-form video.
What is See Sight Tours?
See Sight Tours is a multimillion-dollar, TripAdvisor-recognized small-group tour company that Daud Grewal founded in Niagara Falls in 2006.
Where is Daud Grewal based?
Daud Grewal is based in Niagara Falls, Ontario, Canada.
What does Daud Grewal speak about?
Daud Grewal speaks about AI in travel, building technology inside a legacy industry, scaling tour operations, and entrepreneurship.
Get in touch
Available for press, podcasts, and speaking on travel technology, experiential tourism, and entrepreneurship.